We are back baby! The all new (Old) Harcourts Cooper & Co Takapuna Beach Series

We were THRILLED with the incredible response to our end-of-season survey. The feedback you provided us was like striking gold! 🥇 You told us exactly what you wanted, and we have listened.

Get ready to be amazed because we’ve made a tonne of exciting changes based on your valuable input.  🤯

We Are Back! Did You Miss Us?

We had an absolute blast at Milford and the Cruising Club but let me tell you – Takapuna is where it’s at to really turn up the atmosphere! 🙌

We’ve got so many exciting upgrades and events lined up for you this year, you’re going to love it. Here’s what you need to know:

🎉 14 Event Series Extravaganza 🎉

Starting October 15th, we’re kicking off with 7 electrifying events before December. Then, we’ll take a short break to recharge over the busy period. Don’t worry, the fun continues on February 11th 2025 with the next 7 events!

This schedule gives us the perfect balance – plenty of action-packed events to keep you entertained, while still allowing a breather during the hectic times. And if mother nature throws us a curveball, we’ve got a few weeks in December as a backup to make sure we don’t miss a beat!

Get ready to experience Takapuna like never before. This is going to be our biggest and most epic year yet! 🔥

New & Upgraded:

We’ve got some AWESOME news to share about our upcoming Harcourts Cooper & Co Takapuna Beach Series! Get ready to feel the rush of adrenaline and soak up the sun like never before!

For our SWIM & SUP events, we’re going back to the classic locations but with a twist – better wind angles and conditions that’ll take your experience to new heights! Prepare for a mind-blowing variety of courses that’ll keep you on your toes. The swimmers will kick things off with the Triangle Course in week 1, followed by the epic L Course in Week 2, and many more surprises along the way. As for the SUPers, your courses might depend on the wind, but we guarantee an unforgettable adventure!

Now, for our Run or Walk Club members, we’ve got a special treat for you! We’ve taken a closer look at your needs and realised that you don’t require all the water safety measures. That’s why we’ve reduced the pricing to make it more aligned with running events. You’re welcome!

Unfortunately, we won’t be hosting the SWIM/RUN event this time around. But don’t worry, we’re focusing all our energy on making our three original events – Swim, SUP, and Run – even more spectacular than ever before!

Get ready to experience the ultimate beach adventure with us! We can’t wait to see you out there, soaking up the sun and pushing your limits like never before!

You Get More With Us!

Swim and SUPers – We want to give you more, that’s why if you sign up for the full season, you will receive a Harcourts Cooper & Co Takapuna Beach Series T-shirt and a 30L waterproof backpack with a value of $140. If you enter a 7 series pass you will get the T-shirt with a value of $45.

Runner will get a run belt and some speed laces valued at $50

Pre-Season Catch Up, Pub Quiz and Registration:

We’re kicking off the new season with a bang! Mark your calendars for October 8th because we’ve got an action-packed day lined up for you.

First up, we’ll be holding our registration event (Rego) on October 8th from 10:30am – 4pm at Shoe Science in Takapuna, pop along and collect your pack including your timing chip.

But that’s not all! After rego, we’re heading over to the Milford Cruising Club (YES, that’s right, this is not a typo, it’s a great venue) from 5pm – 6.20pm for a quick meet-and-greet session. This is the perfect opportunity to catch up with your fellow beach goers and get hyped for the new season.

The fun doesn’t stop there! At 6:30pm we’re bringing back the legendary Pre-Season Pub Quiz at the Milford Cruising Club. Get ready to flex those brain muscles and reconnect with old friends over some friendly competition and refreshments. Watch out for emails closer to the time and ensure you have booked your team table!!

This is going to be an absolute blast, and we can’t wait to see you all there! Let’s make this season one for the books!

Shoe Science:

Ray and the incredible team from Shoe Science Takapuna are joining us this year as our official shoe sponsors! *cue confetti cannons* 🎉

Not only are they providing us with a MASSIVE haul of prizes for our weekly spot prize giveaways, but they’ll be at our prize-giving ceremonies to personally hand out the goodies. How cool is that?

As our local running experts, the Shoe Science crew will be sharing their wealth of knowledge to help every single one of you smash your running goals this season. Whether you need advice on the perfect shoes, training tips, or just some good old motivation, they’ve got your back!

I’m absolutely stoked to have Shoe Science on board. Let’s give them a warm welcome and get ready for an incredible, prize-filled year of running!

Lace up those shoes and see you at Shore Science or get online and give Shore Science some Social media love on their Instagram!

The SUP Centre:

Jeremy and the team from the SUP Centre are all on board to make sure our SUPers are all looked after, with a large amount of prizes donated we can wait to have the SUPers getting some specific spot prizes that you can use in the sport you love. SUPcentre was created to fill a void left by traditional surf or adventure stores. A one-stop shop for everything SUP with the best brands, range, prices and expertise. Make sure you visit them in their Newmarket location and check them out on Instagram,


Get ready to make a splash because SwimT3 is back and better than ever! We’ve got all the top brands and unbeatable deals lined up for you this season.

First up, we’ve got the latest Zoggs goggles – crystal clear vision and a leak-proof fit guaranteed. And for those who want to brave the open waters, we’ve got Blue70’s premium wetsuits to keep you warm and comfortable.

Not sure if you want to take the plunge yet? No worries! We offer wetsuit rentals so you can test the waters before investing. Our knowledgeable staff will guide you to the perfect gear for your needs. Check them out on Instagram

12 and Under Beachgoers Are Now FREE

I have a thrilling announcement to make – get ready to be pumped! We’ve teamed up with the incredible Harcourts Cooper & Co, and they’re going to cover the costs for ALL kids aged 12 and under who want to participate in the Kids Races at our upcoming event!

That’s right, whether your little ones want to take on the 2.5km Run or the 250m Swim, Harcourts Cooper & Co is making it completely FREE for them to join in on the action! How awesome is that? AND! if you as parents want to do the kids run with them, you can too!

Together, we’re on a mission to promote fitness, health, and an active lifestyle for our community’s youngsters. Let’s get our kids out there, moving their bodies, and having a blast while doing it!

Spaces are not limited, that’s right – sign up your kids today and let them experience the thrill of crossing that finish line! This is an opportunity you won’t want to miss. Let’s get excited and spread the word about this incredible chance to inspire the next generation of active, healthy superstars!

More Merch and Online Swim Specials

Once you sign up for an event with us, the doors to our secret VIP haven will swing wide open. Brace yourself for mind-blowing discounts and deals that’ll make your heart race faster than a butterfly stroke!

When you enter our exclusive entry portal, you’ll unlock a world of unbeatable offers on top-notch swimming gear and merch. We’re talking massive markdowns that will have you doing backflips in the pool! These red-hot deals are our little secret, shared only with our most valued Beach Series members.

So what are you waiting for? Dive headfirst into the action and sign up for an event today! Your VIP access to our underwater treasure trove of discounts awaits. Get ready to make some serious waves!


You can now enter yourself as a wetsuit or non-wetsuit swimmer when you log your swims. This means your weekly results will be shown alongside others in the same category as you. No more comparing apples to oranges!

Isn’t that cool? You’ll get a true sense of how you stack up against fellow wetsuit warriors or skin swimmers. Talk about motivation to keep pushing harder! We’re so stoked to bring you this new functionality. It’s going to add an extra layer of fun and competitiveness to your swimming journey.

Entries Are OPEN:

Yep – you can start to enter the Harcourts Cooper & Co Takapuna Beach Series from today and score the Super Early Bird price with all the merch perks (ends midnight Sunday, June 30th).

Enter Now!